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Approved Content for hosts + media outlets

We've spent almost a decade crafting our message, language, and tone. To ensure you're also representing the essentials accurately - we've put together a content kit to help. 

Whether you're a community organisation hosting us for an event or you're a national media outlet, SITC is happy to provide content and help you with tiles, interviews, etc. We need all media sent to us for a check before publication. This is a non-negotiable of ours. Simply send us your content or social media tiles, etc to and we will check / confirm, and amend if needed.

Have you got our up-to-date logo/s?

We have a new logo for both our SITC acronym and for our #OK2SAYNO campaign, and pledge. Please ensure you're using the correct versions.


​Correct short intro option for Sober in the Country Ltd charity:

SITC is a grassroots not-for-profit leading radical change and social impact across rural Australia by changing the narrative around booze in the bush through straight-talk, powerful lived-experience advocacy, and the #OK2SAYNO movement.  Far from being prohibitionist - the charity focuses on straight talk, peer support, social inclusion, and the #OK2SAYNO movement.

An introduction for Shanna + SITC:

Shanna Whan is the rural woman, CEO, creator and founder Sober in the Country Ltd. In 2022 she was awarded ''Australian of the Year Local Hero'' winner and also Marie Claire's Women of the Year winner (for the Advocate of the Year category) in recognition of her relentless bravery, leadership, and life-saving advocacy in rural health. After overcoming her own lifelong battle from trauma-linked alcohol addiction in 2015, she vowed to step up and 'do what she could with what she had' to be part of the change that was so clearly and so desperately needed. Her work has since evolved into a nationally respected grassroots organisation changing and saving lives and preventing generational harm. Far from being anti-alcohol; the charity focuses on straight talk, peer support, social inclusion, and the #OK2SAYNO movement.

Pronunciation for our founder, Shanna:

please note if you are interviewing Shanna, the correct pronunciation is: Shanna-like-Anna | Whan-like-Swan (if you're struggling please just feel free to say ''Shan'')

Up to date images of Shanna:

Below are up-to-date images of Shanna. Please don't use old images - as we believe in authenticity and current imagery as core to our brand. We all age, and we need Shanna to look like 'Shanna' - not a version from ten years ago. Please Choose whichever you prefer and you can simply email for a high res copy and proof. Ditto with logos or whatever you need.

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