'With the explosion of AF (alcohol free) and NA (no alcohol) beverages hitting the markets globally and now in Australia, there are endless options for drinks for the discerning drinker who doesn't want or doesn't choose alcohol. Many of them are so good at replicating the alcohol smell and taste that the consumer cannot tell the difference. While we support everyone's right to individual choice and recognise there's an excellent fit here for many, we are calling for all manufacturers of NA beer, wine, and spirits to take steps to very clearly outline the potential trigger & relapse risk of a pseudo-alcohol to those who've battled alcohol addiction.
The reason our charity supports ETCH sparkling is that their beverages are in no way emulating the smell or taste of alcohol - and that's something we are very happy and comfortable recommending to everyone.'' - Shanna Whan, founder.
SIMPLY ENTER SITC + ETCH AT THEIR CHECKOUT & 10% IS DONATED BACK TO OUR CHARITY TO KEEP WORKING ON THE AWARENESS FRONTLINES