NEW TO THE WHOLE ''AF'' TREND AND DRINKS MARKET?
We're not. Below is some useful + essential information for you.

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AF (alcohol-free) drinks, options, and brands are among the fastest growing market in Australia. It's almost impossible to keep up with new pages, influencers, trends, and options. While it's wonderful news to see alternatives to alcohol trending and an interest in healthier and more mindful options; we'd love to share a few essential, ethical tips if you're new to the AF 'thing' ...

First up; be aware that if you're in recovery or ongoing recovery from alcohol addiction, drinks replicating the taste and smell of alcohol may be triggering and even dangerous. We wholeheartedly recommend you consult with a lived-experience expert and consider whether these are safe for you.

Drinks can be legally marketed as ''alcohol free'' even when they have a small percentage of alcohol (up to 0.5%) - so again, exercise extreme caution if you're vulnerable.

Are you a manufacturer, influencer, a page promoting giveaways, or an online / retail distribution point? We'd love to invite you to put a disclaimer on your page, site, and promotions about the potential risks to our vulnerable mates who simply may not know.

There's an endless use of the word MINDFUL when these options are being promoted - so we reckon it's a no-brainer that to be truly, fair-dinkum, genuinely mindful - choosing to be ETHICAL AF is a non-negotiable. 

 


WE WOULD LOVE TO RECOMMEND THESE OPTIONS:

1. ETCH SPARKLING

 

ETCH Sparkling is a husband-and-wife business based on the Mornington Peninsula. Jason and Andy Quin are passionate about the principles of good health and inclusion and have a range of gorgeous sparkling adult beverage infused with natives and no sugar! ETCH also generously donates back to SITC, but the fact is, we recommend them as our ''go to'' safest option because there's no imitating of the taste or smell of alcohol in their drinks. Shop below, and simply enter SITC + ETCH at the checkout.

2. SOBAH BEVERAGES

Proudly Aboriginal owned and led, Sobah is Australia's first non-alcoholic craft beer company run by husband-wife team Clinton and Lozen Schultz on Kombumerri country; part of the Yugambeh language regions, known as the Gold Coast, Queensland. Be aware these do have a ''beery'' taste & use your discretion if you're in the vulnerable category.

3. ALTINA DRINKS

Altina Drinks is another husband-and-wife team (Alan & Christina) on a mission to shake up the Aussie drinking culture. They have a range of Zero Proof Craft Cocktails that are also a safe bet for sober mates.