CEO & Founder

Pronounced: Shanna--like-Anna & Whan-like-Swan. 

Please note: all social media or news & press content needs to be sent and approved before publishing. 


Shanna Whan is the pioneer of change in the bush when it comes to our love affair with booze. The founder and CEO behind national bush charity Sober in the Country spent 15,000 hours going against the grain to ''be the change'' and now her advocacy, raw and often irreverently funny conversations have seen the life-saving message that it's ''OK2SAYNO'' (to beers in the bush) go national and international. Shanna was recognised formally in 2021 by her peers and the public as a ProBono Australia winner in the ''Impact 25'' awards.  


Shanna Whan is a rural woman and in her own words a ''very unlikely'' national spokesperson for change when it comes to the complex subject of our great love affair with booze in the bush.

The founder behind now nationally recognised brand and not-for-profit Sober in the Country Ltd (SITC) created the 'OK2SAYNO' campaign to ensure we are putting our mates and their health first. Far from being an anti-alcohol message; SITC is simply focused on advocacy, awareness, and ensuring those who choose to say 'no thanks' or 'not today' (no matter their reason) are supported fully.


After almost losing her own life to alcohol addiction in 2015 and spending seven years of working tirelessly to support others she is now regularly referred to as a pioneer who cracked the lid on this yarn in the remote sector of Australia.

Shan is not someone you'll ever find accepting labels like 'influencer,' or 'guru' spoken over her, though. She stands extremely firm on insisting she's just one of (too) many in the bush fighting a battle - sometimes for survival - without help, education, information, or even any appropriate support.

So she said she simply decided to make it her life's work to change that.


These days she is using her national media profile to boldly fight for us on a national level and to challenge our leaders to open their eyes, look west, and to see that for remote Australians, ''ISO'' is our reality.


Her philosophy - and now national not-for-profit organisation Sober in the Country (SITC's) charity philosophy is deeply rooted in the famous Desmond Tutu quote that - ''there comes a time when we need to stop pulling people out of the river when they've already drowned - and go upstream and find out why they're falling in.'' Shanna has been officially recognised as a nominee / finalist in many awards including twice-nominated for Australian of the Year in the local hero category, and recently was a winner in ProBono Australia's Top 25 Impact awards.



We provide all images. (SEE BELOW FOR SELECTION ~ portrait + landscape). As an ex-photographer & journalist, Shanna knows too well the expense of getting a quality image organised for publications when living remotely. Give us an idea of your preferred marketing image from the tiles below and flick us a message via admin@soberinthecountry.org and we can get you a high res. copy. We can also send LOGOs for SITC in whatever format you need.


Due to the highly sensitive nature of the topics we discuss, any media content (film, ratio, podcast, or written press) needs to be checked and verified by the charity before going live if it deviates from website content.