''We are crystal clear about what we do, and what we don't do. It's imperative to us that those seeking support understand.''

Expectations are everything - so whether you're just a visitor just browsing our socials or you're here looking for support - it is imperative to us that you understand who we are, what we do, and what we don't do.

Straight up: we are a tiny, grassroots rural charity built from one volunteer's efforts (our founder, Shanna) over five years to open up discussions in rural Australia around alcohol. After we were granted ''charity status'' in late 2019, we set about refining our purpose, which is currently:

  • broad-scale advocacy and awareness around alcohol related harm in rural & regional Australia

  • collaborative efforts with Australia's leading national charities and organisations with a similar focus

  • working through media outlets to advocate for the rural sector

  • building and launching our RURAL peer support network through The Bush Tribe.

We aren't here to re-invent the wheel or to pretend we are ''all things to all people''.  That is not our focus or objective as we have neither the time, resources, or funding beyond what we can manage. 


Our charity philosophy is simple. We just do what we can, with what we have.

We reckon that the minority of Australians who work hard either on the land or in associated rural businesses and across small country towns to feed and clothe the majority deserve adequate, equal access to a range of services, support and help when it comes to overcoming alcohol abuse, misuse, and addictions.  As it stands, that simply isn't happening. We are still an overlooked demographic, and our own leadership isn't taking action on this. So we are. We created SITC to be just one small part of the solution.


PLEASE take note that we are not government-funded and we are not a space for one-on-one addictions support, advice, clinician support and psychology services.


However; we work alongside those who do - and for needs beyond our Bush Tribe peer support; we have vetted and checked and recommend only registered, credible, and established organisations who do. 

We do not represent any one particular programme, person, or organisation. When our CEO & founder Shanna Whan speaks on stage or in public she speaks as someone who battled alcoholism and as the founder of this charity - she is not aligned with any one person, place, or organisation.


Our philosophy is firmly based in that we don't believe there is a ''one-size-fits-all'' - rather, we are here to create a safe space for people to let their walls down, feel like they are finally at home in a like-minded tribe, and to encourage those who are ready and willing to seek change to know that there IS help available.

Our job is in playing a specific role in rural and regional Australia to break stigmas, start conversations, and to affect social change through our own lived experience.

Since inception as a registered national charity in November 2019, we've achieved much - and we plan to do more and more as we grow. 

social impact

Every day we are creating connection, community, and social impact across the rural space (and further afield) by sharing lived experience, real talk, information and education via our various socials which are today reaching up to 100,000 people in addition to the three million viewers who tuned in to Australian Story.


15,000 hours were invested by our founder Shanna as a volunteer before SITC became a national charity and she transitioned to being CEO. She still works tirelessly but now SITC has a national voice and impact alongside some of Australia's key alcohol awareness groups on the frontline of critical policy change for the future


SITC is 'home' for a private online group of 700 hard working rural and regional Australians. In August we are also going to be launching our brand new

platform called Bush Tribe to ramp up security and refine our online space and ensure it stays laser-focused on the demographic we are here for -  and to keep supporting those who want to drink less, or not at all. 


Shanna Whan calls herself an accidental and unlikely public personality. Yet she's now recognised nationally for her straight talk and raw authentic style of advocacy via truth that comes simply from lived experience as a rural person in the rural space. Something she knows is terribly lacking for a very overlooked demographic. She travels on invitation - please visit the Bookings section. 

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The Sober in the Country Ltd charity is grateful for seed-funding in 2020 from these extraordinary donors.