social impact

Every day we are creating connection, community, and social impact across the rural space (and further afield) by sharing lived experience, real talk, information and education via our various socials which are today reaching up to 100,000 people.


What began as one woman, a vision, and 15,000 hours as a volunteer advocate is now an established, credible, national advocacy platform for social change in the bush. SITC is driving unprecedented awareness and change in the rural space nationally.


SITC is 'home' for a private online group of hundreds of working rural and regional Australians in our recently launched Bush Tribe; a website we developed and launched to ensure those taking part in discussions could be ensured total privacy if that was necessary.


Shanna Whan calls herself an accidental and unlikely public personality. Yet she's now recognised nationally for her straight talk and raw authentic style of advocacy via truth that comes simply from lived experience as a rural person in the rural space. Something she knows is terribly lacking for a very overlooked demographic. She travels on invitation - please visit the Bookings section. 


We are crystal clear about what we do, and what we don't do.

It's imperative to us that those seeking support understand our purpose:

Straight up: we are a tiny, grassroots rural charity built from one volunteer's efforts (our founder, Shanna) over five years to open up discussions in rural Australia around alcohol. After we were granted ''charity status'' in late 2019, we set about refining our purpose, which is currently:

  • broad-scale advocacy and awareness around alcohol related harm in rural & regional Australia

  • collaborative efforts with Australia's leading national charities and organisations with a similar focus

  • working through media outlets to advocate for the rural sector

  • building and launching our RURAL peer support network through The Bush Tribe.

We aren't here to re-invent the wheel or to pretend we are ''all things to all people'' - that is not our focus or objective. We are here re-calibrate the wheel for bush conditions, and our charity philosophy is that we just do what we can with what we have.

PLEASE take note that we are not government-funded and we are not a space for one-on-one addictions support, advice, clinician support and psychology services. However; we work alongside those who are funded and have the scope for such large-scale support, and those who need more than our Bush Tribe peer support. Visit our RESOURCES.

Our manifesto explains our philosophies

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The Sober in the Country Ltd charity is grateful for seed-funding in 2020 from these extraordinary donors.