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THE EVEN BIGGER SHOUT

THE EVEN BIGGER SHOUT

THE EVEN BIGGER SHOUT

THE EVEN BIGGER SHOUT

THE EVEN BIGGER SHOUT

Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.

Today, your shout can open the door to life-saving support and social inclusion. 

The Big Shout national appeal is a play on the great Australian tradition of not hesitating to shout a mate a beer. This February, we'll be asking people all around Australia to spend their generosity on a virtual round – $$$ that will fund real support instead for our remote and rural mates doing it tough with grog (or wanting to cut back for their health or mental health). 
It's a playful concept with serious impact.
Ready to shout your support? 

Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.



Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.

Today, your shout can open the door to life-saving support and social inclusion. 

Today, your shout can open the door to life-saving support and social inclusion. 




The Big Shout national appeal is a play on the great Australian tradition of not hesitating to shout a mate a beer. This February, we'll be asking people all around Australia to spend their generosity on a virtual round – $$$ that will fund real support instead for our remote and rural mates doing it tough with grog (or wanting to cut back for their health or mental health). 
It's a playful concept with serious impact.
The Big Shout appeal kicks off for the general public on the 1st February, 2026.
But you've found your way to our secret page: The Even Bigger Shout. And if you're here, it’s by design.
We've invited you to this secret page because we know you care deeply, you lead by example, and you have the capacity to create extraordinary impact. That’s why this page exists ... and why you’re seeing it before anyone else.
Scroll on down the page so Shan can tell you more in her own words ...
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Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.

Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.



Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.

Today, your shout can open the door to life-saving support and social inclusion. 

Today, your shout can open the door to life-saving support and social inclusion. 

Today, your shout can open the door to life-saving support and social inclusion. 

The Big Shout national appeal is a play on the great Australian tradition of not hesitating to shout a mate a beer. This February, we'll be asking people all around Australia to spend their generosity on a virtual round – $$$ that will fund real support instead for our remote and rural mates doing it tough with grog (or wanting to cut back for their health or mental health). 
It's a playful concept with serious impact.
Ready to shout your support? 





Your Donation
Donation Period *
Details
Payment
Choose Your Payment Method
Click Donate to Complete Your Donation With PayPal
Or Pay By Card
Your Total Donation: 0
The Big Shout appeal kicks off for the general public on the 1st February, 2026.
But you've found your way to our secret page: The Even Bigger Shout. And if you're here, it’s by design.
We've invited you to this secret page because we know you care deeply, you lead by example, and you have the capacity to create extraordinary impact. That’s why this page exists ... and why you’re seeing it before anyone else.
Shan can tell you more in her own words ...
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Image

A message from our founder & CEO, Shan

You’ve been invited in to view this behind-the-scenes, Secret Squirrel (for now) page because you’re a leader or organisation who genuinely shows up for other remote Australians.

This is a private, early-access space curated just for major donors: the people and businesses I trust, respect, and know are committed to backing the bush in a meaningful way.

As one of our potential "Even Bigger" donors, we’re giving you a sneak peek at what’s coming in The Big Shout appeal, including the bloody excellent news that our campaign ambassador is beloved Australian actor Erik Thomson! (The video below is a preview of his powerful endorsement of The Big Shout appeal.)

The Big Shout (for regular punters) will run for the entire month of February with the aim of raising $1 million to extend the reach and impact of our bush charity, Sober in the Country. And while most of our supporters will be invited to shout the dollar equivalent of a 6‑pack, a carton, a keg or a pallet …  you guys have access to what we're cheekily calling The Even Bigger Shout with much bigger tiers ranging from $5,000 to $100,000. These are massive, life‑changing, life‑saving levels of generosity.

Whether you're a drinker, non-drinker or somewhere in between, we know that you'll come through for rural men and women who (just like me) need a hand … not another beer in their hand.

So, if you'd like to get in early and show your support for our bush mates, you can use the donation form on this page even before the offical campaign launches.

The Sober in the Country team and I – and all the remote Australians we help – would be deeply grateful to you.

Your virtual shout will help us to continue and to create and sustain programs, resources and supports – like our online Bush Tribe and our Sober Toolbox. This means your shout can have a lasting and vital impact: directly changing and saving rural lives.

For now, please keep your donation and any insider information about The Big Shout under wraps ... just until February 1, 2026.

But once The Big Shout appeal launches, we'd love to feature you on our socials and our leaderboard (but we'll only share content with your permission of course!). If you can, and you're keen, please share your logo and a few of your favourite snaps (perhaps photos of you and your team) via thebigshout@soberinthecountry.org

This way we can shout loudly about your generosity come February: showcasing the best of the best straight out of the gate! We'd absolutely love you to lead by example ... inspiring others in the ag industry and beyond to get around this cause.

(And if you make a donation ... you could even email the URL for this secret page to a contact or two you know that might also like to contribute ... and let them know you got behind the cause. But make sure to tell them not to post about this campaign or their donation / keep our secret until February 1.)

Those of you who know me well will understand how much your support of this appeal means to me. But you would be staggered at what your generosity will mean to an entire country demographic who desperately need – and are asking for – the life-saving support you can fund.

Heartfelt love and appreciation,

Shan (and the entire Sober in the Country team, too!)

xo

Image
Image

A message from our founder & CEO, Shan

You’ve been invited in to view this behind-the-scenes, Secret Squirrel (for now) page because you’re a leader or organisation who genuinely shows up for other remote Australians.

This is a private, early-access space curated just for major donors: the people and businesses I trust, respect, and know are committed to backing the bush in a meaningful way.

As one of our potential "Even Bigger" donors, we’re giving you a sneak peek at what’s coming in The Big Shout appeal, including the bloody excellent news that our campaign ambassador is beloved Australian actor Erik Thomson! (The video below is a preview of his powerful endorsement of The Big Shout appeal.)

The Big Shout (for regular punters) will run for the entire month of February with the aim of raising $1 million to extend the reach and impact of our bush charity, Sober in the Country. And while most of our supporters will be invited to shout the dollar equivalent of a 6‑pack, a carton, a keg or a pallet …  you guys have access to what we're cheekily calling The Even Bigger Shout with much bigger tiers ranging from $5,000 to $100,000. These are massive, life‑changing, life‑saving levels of generosity.

Whether you're a drinker, non-drinker or somewhere in between, we know that you'll come through for rural men and women who (just like me) need a hand … not another beer in their hand.

So, if you'd like to get in early and show your support for our bush mates, you can use the donation form on this page even before the offical campaign launches.

The Sober in the Country team and I – and all the remote Australians we help – would be deeply grateful to you.

Your virtual shout will help us to continue and to create and sustain programs, resources and supports – like our online Bush Tribe and our Sober Toolbox. This means your shout can have a lasting and vital impact: directly changing and saving rural lives.

For now, please keep your donation and any insider information about The Big Shout under wraps ... just until February 1, 2026.

But once The Big Shout appeal launches, we'd love to feature you on our socials and our leaderboard (but we'll only share content with your permission of course!). If you can, and you're keen, please share your logo and a few of your favourite snaps (perhaps photos of you and your team) via thebigshout@soberinthecountry.org

This way we can shout loudly about your generosity come February: showcasing the best of the best straight out of the gate! We'd absolutely love you to lead by example ... inspiring others in the ag industry and beyond to get around this cause.

(And if you make a donation ... you could even email the URL for this secret page to a contact or two you know that might also like to contribute ... and let them know you got behind the cause. But make sure to tell them not to post about this campaign or their donation / keep our secret until February 1.)

Those of you who know me well will understand how much your support of this appeal means to me. But you would be staggered at what your generosity will mean to an entire country demographic who desperately need – and are asking for – the life-saving support you can fund.

Heartfelt love and appreciation,

Shan (and the entire Sober in the Country team, too!)

xo

Image
Image

A message from our founder & CEO, Shan

You’ve been invited in to view this behind-the-scenes, Secret Squirrel (for now) page because you’re a leader or organisation who genuinely shows up for other remote Australians.

This is a private, early-access space curated just for major donors: the people and businesses I trust, respect, and know are committed to backing the bush in a meaningful way.

As one of our potential "Even Bigger" donors, we’re giving you a sneak peek at what’s coming in The Big Shout appeal, including the bloody excellent news that our campaign ambassador is beloved Australian actor Erik Thomson! (The video below is a preview of his powerful endorsement of The Big Shout appeal.)

The Big Shout (for regular punters) will run for the entire month of February with the aim of raising $1 million to extend the reach and impact of our bush charity, Sober in the Country. And while most of our supporters will be invited to shout the dollar equivalent of a 6‑pack, a carton, a keg or a pallet …  you guys have access to what we're cheekily calling The Even Bigger Shout with much bigger tiers ranging from $5,000 to $100,000. These are massive, life‑changing, life‑saving levels of generosity.

Whether you're a drinker, non-drinker or somewhere in between, we know that you'll come through for rural men and women who (just like me) need a hand … not another beer in their hand.

So, if you'd like to get in early and show your support for our bush mates, you can use the donation form on this page even before the offical campaign launches.

The Sober in the Country team and I – and all the remote Australians we help – would be deeply grateful to you.

Your virtual shout will help us to continue and to create and sustain programs, resources and supports – like our online Bush Tribe and our Sober Toolbox. This means your shout can have a lasting and vital impact: directly changing and saving rural lives.

For now, please keep your donation and any insider information about The Big Shout under wraps ... just until February 1, 2026.

But once The Big Shout appeal launches, we'd love to feature you on our socials and our leaderboard (but we'll only share content with your permission of course!). If you can, and you're keen, please share your logo and a few of your favourite snaps (perhaps photos of you and your team) via thebigshout@soberinthecountry.org

This way we can shout loudly about your generosity come February: showcasing the best of the best straight out of the gate! We'd absolutely love you to lead by example ... inspiring others in the ag industry and beyond to get around this cause.

(And if you make a donation ... you could even email the URL for this secret page to a contact or two you know that might also like to contribute ... and let them know you got behind the cause. But make sure to tell them not to post about this campaign or their donation / keep our secret until February 1.)

Those of you who know me well will understand how much your support of this appeal means to me. But you would be staggered at what your generosity will mean to an entire country demographic who desperately need – and are asking for – the life-saving support you can fund.

Heartfelt love and appreciation,

Shan (and the entire Sober in the Country team, too!)

xo

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Image

A word from The Big Shout's ambassador, Erik Thomson 

A word from The Big Shout's ambassador, Erik Thomson 

A word from The Big Shout's ambassador, Erik Thomson 

Why your support is needed now

Why your support is needed now

Why your support is needed now

Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.

We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.

Donate Now

Why this campaign matters: 


Hidden struggles

Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.


Pressure to drink

As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.


Devastating impacts

Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide,  preventable early deaths, safety and more. 


Scarce support

Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable. 


Failing future leaders in ag

Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag. 


And these are just a few of the reasons why your shout is urgently needed.


Donate Now

Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.

We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.

Donate Now

Why this campaign matters: 


Hidden struggles

Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.


Pressure to drink

As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.


Devastating impacts

Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide,  preventable early deaths, safety and more. 


Scarce support

Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable. 


Failing future leaders in ag

Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag. 


And these are just a few of the reasons why your shout is urgently needed.


Donate Now

Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.


We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.

Donate Now

Why this campaign matters: 


Hidden struggles

Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.


Pressure to drink

As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.


Devastating impacts

Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide,  preventable early deaths, safety and more. 


Scarce support

Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable. 


Failing future leaders in ag

Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag. 


And these are just a few of the reasons why your shout is urgently needed.


Donate Now

Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.

We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.

Donate Now

Why this campaign matters: 


Hidden struggles

Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.


Pressure to drink

As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.


Devastating impacts

Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide,  preventable early deaths, safety and more. 


Scarce support

Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable. 


Failing future leaders in ag

Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag. 


And these are just a few of the reasons why your shout is urgently needed.


Donate Now

Frequently asked questions

Frequently asked questions

Frequently asked questions