''Our mission is to keep doing everything we can with what we have to educate busy, hard working, rural, regional, and remote Australians on the truth about alcohol, through real talk and real stories and ensuring that one day, everyone in the bush knows it's ''OK2SAYNO'' to alcohol. We dream of the day our mates no longer diminish or ostracise others when they choose to say 'no thanks' or 'not today' by our broad scale advocacy, peer support, and national voice to keep breaking down stigmas, barriers, and the ancient / outdated notion around ''anonymity'' as effective (or indeed possible) in a bush setting.  

''Our charity vision is a complete and permanent shift in the outback alcohol culture. We strive for a totally (socially) inclusive rural Australia where every individual feels authentically welcome, acknowledged, and catered for at rural, regional or remote social gatherings whether they drink alcohol or not, and no matter their reasons for either.

.... our charity isn't here to re-invent the wheel - we are here for the specific task of carefully recalibrating a wheel for bush conditions. Because currently what we have in place is appallingly lacking for the men and women who work hard to keep our national rural industries afloat - Shanna Whan, Founder.''

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The Sober in the Country Ltd charity is grateful for seed-funding in 2020 from these extraordinary donors.