SITC is a national grassroots bush charity creating social impact across the outback through real talk, education, and by making it OK2SAYNO to a beer. We represent hard working rural & remote Australians who face overcoming adversity in isolation.


social impact

Every day we are creating connection, community, and social impact across the rural space (and further afield) by sharing lived experience, real talk, information and education via our various socials which are today reaching up to 100,000 people in addition to the three million viewers who tuned in to Australian Story.


15,000 hours were invested by our founder Shanna as a volunteer before SITC became a national charity and she transitioned to being CEO. She still works tirelessly but now SITC has a national voice and impact alongside some of Australia's key alcohol awareness groups on the frontline of critical policy change for the future

a safe space

SITC is launching a brand new online platform called Bush Tribe to give a safe and confidential space for a rapidly growing group of rural men and women who share the same wsh to cut back or quit using alcohol.  We are home to a family of about 700 hard working people across the entire length and breadth of Australia.


Shanna Whan calls herself an accidental public personality. She is now recognised nationally for her straight talk and raw and authentic style of advocacy via truth that comes simply from lived experience and a rural person in the rural space. Something she knows is terribly lacking for an overlooked demographic. She travels on invitation - visit the Bookings section. 


'' There comes a point where we need to stop pulling people out of the river and head upstream to find out why they keep falling in ..... ''

 Desmond Tutu