APPROVED CONTENT FOR HOSTS & MEDIA
At Sober in the Country, we’ve spent more than a decade painstakingly crafting our message, language, and tone. That's why we have put together a content kit (below) to ensure you accurately represent our charity, Shanna, and our brand style.
We also have a non-negotiable rule in place that anybody we travel to, visit, or collaborate with, must take a moment to check the details in our content kit and send any cross-promotional content to us at admin@soberinthecountry.org to proof and check (aka any stories, tiles, social media posts, podcast intros, etc.).
Please ensure you are using:
Acceptable language around addiction.
Find details below.
The correct short intro for Sober in the Country.
Find the intro below.
The correct way to refer to our charity, we're always “Sober in the Country” not “SITC”.
The correct bio / intro for Shanna (and Sober in the Country) if you have booked Shanna as a speaker / radio guest etc.
Find her bio below.
The correct pronunciation for Shanna’s full name.
Find this below.
Up-to-date logos for Sober in the Country and #OK2SAYNO.
Find a gallery of downloadable logos below.
Up-to-date photos of Shanna.
Find a gallery of downloadable images below.
Content Kit
Appropriate language around addiction
To help us ensure user-friendly conversations and to honour Sober in the Country’s brand, please be sure to stick with phrases such as: alcohol misuse, dependence, addiction, or harm.
We ask that you refrain from referring to people as “alcoholics” as this language further stigmatises people by labelling individuals as their disease rather than as someone struggling with a disease. So, for example, you can say, “someone living with alcohol addiction”.
We also wholeheartedly respect that an individual might self-identify as an “alcoholic”, in which case, you simply need to check with them to be sure before using such labels. That way, we can ensure individuals are respected and honoured appropriately.
The Sober in the Country short intro
Sober in the Country is a grassroots charity with a simple mission to ensure all our mates know it's always #OK2SAYNO (to booze) in the bush.
The Sober in the Country longer intro
Sober in the Country is a national grassroots charity changing an ancient narrative across rural Australia by ensuring our mates know it's always #OK2SAYNO (to booze) in the bush. They're creating social impact and change by encouraging social inclusion, connecting peers to each other and to further support, and through their trademark story-telling and lived-experience advocacy. Far from being anti-alcohol or prohibitionist in their approach, Sober in the Country openly discusses the link between rural mental health and alcohol harm using straight talk, humour, and the simple truth.
Shanna’s (and Sober in the Country’s) short intro
Shanna Whan is the rural woman, founder, CEO, and face behind Sober in the Country. She's an Australian of the Year recipient who decided to “do what she could to be part of the change” after almost losing her own life to alcohol addiction in 2015. Today, through her tireless advocacy, Sober in the Country has grown from an online blog into a nationally respected charity, shifting the entire conversation around booze in the bush and saving and changing lives. She lives in rural northwest New South Wales with her husband, 'Timbo' and her beloved dogs.
The correct pronunciation for Shanna’s full name
Shanna's full name is pronounced Shanna to rhyme with Anna, Whan to rhyme with swan. You can also refer to her as Shan to rhyme with Ann.
Up-to-date logos for Sober in the Country and #OK2SAYNO
Below are our latest logos for our charity and our #OK2SAYNO movement. You can download these logos individually by clicking on the image of the logo/s you would like, then on the download icon in the bottom right corner of each – or if you're on a smartphone, simply do a long press on the photo and choose 'Save to Photos' on an iPhone or "Download image" on an Android phone.
If you aren't certain which logo to use, please send us a message via our contact form.
Up-to-date images of Shanna
We've included a range of up-to-date images of Shanna Whan for you to use for your promotions whether you're inviting her along as a keynote speaker, onto your podcast, or perhaps as a feature in a magazine.
Please don’t use old images as we believe in authenticity and current imagery as core to our brand. The range includes natural paddock-type images and studio shots in both profile and portrait formats. Please credit outdoor images to Pip Williams.
You can download photos individually by clicking the download icon that appears in the bottom right corner of each photo as you hover over it – or if you're on a smartphone, simply do a long press on the photo and choose 'Save to Photos' on an iPhone or "Download image" on an Android phone.
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