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About SITC

SITC is a grassroots not-for-profit with a vision for a future rural Australia where every single one of our mates knows it's always okay to say no to booze. Our daily mission to affect this social chance is carried out through advocacy, peer-to-peer support, straight-talk, story-telling, and our #OK2SAYNO campaign.

Like many causes, SITC was born of lived-experience, necessity, and a survival story. When our founder Shanna Whan fought back from her own horrific battle against alcohol addiction in ''permanent isolation'' with endless barriers, grossly insufficient services, and no support or the options for ''anonymity'' - she decided to 'do what she could with what she had' to be that change. ​ You can delve further by reading our social impact, our manifesto, our organisational constitution or catch up on our years of media contributions here. Or of course, our support options.

Please note: SITC is a small team and we're neither a funded service-provider nor a counselling service. Our partners can help with those areas if you visit our support pages here.

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Pictured: SITC ''HQ'' - aka, home to Shanna, her husband Tim, and their two blueys, Fleabag and Mallee.

our founder

Our CEO & Founder is north western NSW rural woman Shanna Whan, who, herself overcame a life long battle with trauma-connected alcohol addiction.


While she has become known nationally for her 2022 Australian of the Year recipient for the Local Hero win, her trip to the UK as one of 10 hand-picked Australians to attend Her Majesty's funeral, and as one of Marie Claire's Woman of the Year finalists; her heart and soul is not driven by shining lights or accolades - but in the grassroots aspects of her work, and those she fights for. You can read more about Shanna and catch up on her years of national voluntary media contributions here. 


our team 

Our team is currently 2 full time staff (including Shan) and the backbone of our operations is Felicity (centre) who runs the back end of SITC and ensures our process, procedure, and admin is tip-top. Flip is remotely-based and lives in southern NSW with her little wing-man ''Mid'' the Jack Russell.

Noelene (left) gives us her previous energy in a voluntary capacity as a lived-experience admin support member in our Bush Tribe. 


our directors

We're focusing on growing our Directorship and staff in 2023 - but our founding directors are Tim Whan (pictured,) Felicity Nolen, Shanna Whan, and our two later additions including Matt Tonkin and most recently, Justin Lippiatt. Each director brings the essential ingredients of loyalty and passion to change the conversation around booze in the bush. Two of our directors don't abstain from alcohol, and the others are sober. All of us are rural, and all have different skills including business acumen, PR and comms expertise, and admin / systems support.

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meet Justin

In December 2022 we welcomed Justin Lippiatt as a new director to the board. Justin is a hugely welcome addition to the SITC family as he is experienced in all aspects of organisations, finance, management, and governance.  

As if that wasn't enough, he's a man with 24 years of alcohol-free life and lived experience, too, and will be active in our Bush Tribe support to add his lived experience.

L-R: Felicity Nolen, Tim Whan, Shanna Whan, Matty Tonkin.

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