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THE BIG SHOUT APPEAL

THE BIG SHOUT APPEAL

Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.

Today, your shout can open the door to life-saving support and inclusion. 

The Big Shout national appeal is built on the great Australian tradition of not hesitating to shout a mate a beer.
But we're asking those who'd typically love to shout a beer to instead shout a virtual round – the $$$ equivalent of a beer or a carton – so that your mateship and generosity can fund real help instead ... because some of our mates need a hand, not another beer in their hand.
Throughout the entire month of February, whether you're a drinker, a non-drinker or somewhere in between, shouting your support can literally change and save the lives of remote Australians fighting hidden battles with addiction and choosing to cut back grog.
We'd love you to join the ranks of legends who've been chipping in to support country mates.
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A word from The Big Shout's ambassador, beloved Australian actor, Erik Thomson 

Why your support is needed NOW

Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.


We're aiming to raise $1 million in the month of February to extend our charity's impact, linking our mates who want to cut back or cut out booze to the support they need, sharing stories of hope, and helping make sure everyone is included, no matter the kind of drink in their hand.
We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout, and together we can "shout" our mates a chance for a better life.

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Why this campaign matters: 

Hidden struggles

Many of our rural friends are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day ... and chances are, you wouldn't even know it until it's too late.


Pressure to drink

Out here in the country, our national identity and "bush pride" are often directly linked to grog. Our national survey found 96% of remote Australians who chose to say "no thanks" or "not today" to a drink faced severe pressure, bullying and the familiar line that "just one won't hurt you!". And while the intention of this is often camaraderie, its impact can be devestating.


Devastating impacts

Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact bush communities, including farm accidents, depression, bullying, domestic violence, suicide,  preventable early deaths  and more. And it's not just the person fighting addiction who is impacted: it's their loved ones too. 


Scarce support

People living in rural or remote Australia are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. Access to appropriate support is scarce for remote Australians often literally impossible to access due to geographic isolation, too city-centric, and/or impossible to afford.


And these are just a few of the reasons why your shout is urgently needed.

Your donation in action

Our charity is making it #OK2SAYNO to booze, breaking stigmas, linking rural Australians with vital life-saving support and creating a far healthier bush culture: one that is based on inclusion, mateship and respect.

And we can’t offer all this urgently needed, life-saving support without you.

Through The Big Shout, we're intentionally playing on the Australian tradition of shouting a mate a beer, inviting you to shout the $$$ equivalent instead. It’s a fun idea with serious impact: your generosity will fund mateship, inclusion, and life-saving help where it’s needed most.
Read on to discover the tangible, vital impact your donation will have. 

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With your support, we can:


Extend the reach of The Bush Tribe

The Bush Tribe is a safe, caring and carefully moderated online peer‑support network that's saved and changed the lives of thousands of rural Australians seeking to cut back or quit booze. In order to provide this non-judgemental, welcoming and supportive space – a place where rural people simply get around each other and share their own experiences, and resources that have helped them as well as cheer each other on – we need to provide trained moderators. With your shout, we can train more peer moderators and volunteers, allowing us to expand this online community so nobody is left alone or behind when they choose less or no booze.


Put practical tools in more hands

In the bush, booze is hardwired into our DNA: from socialising to celebrating, commiserations, business events, knock-off beers to simply drinking to "fit in. At Sober in the Country, we write and curate practical resources – like our Sober Toolbox – and connect vulnerable people to vital, vetted, trusted mental health providers and support organisations. Your donation helps us to continue creating and sharing these tools and supports, enabling mates and their loved ones to find their way towards recovery and vital, life-saving mental health support.


Share more stories of hope

Our video storytelling changes lives by sharing authentic stories of a powerful cross-section of real bush people choosing a life with less or no booze. When it comes to overcoming addiction and cutting back, half the battle is won when people "see" themselves in others’ stories. So it's no exaggeration to say that our stories act as a lifeline. With your support, we can film and share more stories, and throw more lifelines to those who need to know they’re not alone and that change is absolutely possible.


Build life‑saving partnerships

In remote regions, alcohol harm is far above the national average, yet support is well below the national average. We partner with like-minded organisations to advocate for and spread the word about the critical need for equitable support for remote Australians, from home‑based Telehealth detoxes to counselling and structured recovery programs. Your shout fuels these partnerships, bringing more urgent, life‑saving help to the bush.


Train more ambassadors

Our founder Shanna Whan has spoken nationally for more than a decade to change the narrative around booze in the bush – pioneering change by showing how easily we can have conversations about booze and alcohol harm in the bush. Now, we’re equipping more ambassadors to deliver workshops and talks in communities and workplaces across remote Australia. With your support, we can train more ambassadors to amplify our message and what we know is working to help our remote Australians. 


Launch a men’s group

Men in the bush are our gravest concern: they're much harder to reach, less likely to seek help, and they've been taught the only way to "open up" or be vulnerable is through the lens of a brown bottle. We’re setting up a dedicated online rural men’s group to support those struggling with booze, so they can break their silence in a safe space among other men who are rural ... and who get it. Your shout helps us build this vital connection for the vulnerable blokes who need it most.


Expand the reach of #OK2SAYNO

Our grassroots #OK2SAYNO (to booze) movement has already changed countless lives across the outback, from ensuring bush communities stock thoughtful alcohol-free drink options (more than just booze and sugary drinks) to equipping leaders and trainees on why it needs to be okay (always) for any of our mates to say "no" or "not today" to booze. With your support, we can expand our #OK2SAYNO movement, workshops and training nationally with an advertising campaign designed to reach more communities, workplaces, and families in remote areas of Australia where alcohol harm is high and support is scarce. Your shout will help us amplify this life-saving message nationwide.


And we can’t offer all this urgently needed, life-saving support without you.

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Ready to donate?
Choose your shout:

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$15

Cheeky 6-Pack Virtual Shout

A small but mighty gesture
This virtual shout can help us provide resources and tools for mates in need

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$50

Classic Carton Virtual Shout

A proper Aussie shout
This shout can help us expand our training and workshops – like our recently launched #OK2SAYNO workshop – to make sure everyone is included at events, no matter what they drink

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$200

Big Keg Virtual Shout

A big shout for big change
This generous shout can help us train more lived-experience moderators to expand the reach and impact of our life-saving Bush Tribe peer-support group

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$500

The Whole Palette Virtual Shout

The ultimate shout 
This legendary virtual shout can transform lives by helping us to train and equip more lived-experience speakers, ambassadors and workshop facilitators to reach and support more remote and rural communities

Frequently asked questions




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A little note from our founder, Shan

Since day one, on February 22, 2025, when I chose life over death and walked away from my own alcohol addiction, terrified and alone ... I have never wavered in my own personal stance. And this stance is now our charity's stance: we are not interested in ‘preaching’ prohibition. This doesn’t work and it never will. This appeal echoes these same core values, which are never about judging a mate who can enjoy a few drinks safely, but rather about respecting the choices of those who choose less or no alcohol, without qualification or reason.        

You may have heard of our #OK2SAYNO (to booze) movement – and that’s what our charity's stance is all about. You "do you", but please always also back your mates who want to cut back or cut out booze to do the same. And please simply make the effort to ensure everyone’s included and properly catered for at every single bush event.          

Just like our #OK2SAYNO movement, with The Big Shout appeal, we're asking that you support rural or remote Australians who are opting to cut back on or ditch the booze altogether. We’re asking that you show that support in the same way we do without hesitation when someone is battling any other illness, like depression, cancer, or a broken leg. 

I'm so glad you found your way to this page. And  I, the Sober in the Country team, and all the remote Australians we help would deeply appreciate your support. With your virtual shout, you can help us to continue saving and changing rural lives.      

 xo

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