THE EVEN BIGGER SHOUT
Right now, a bush mate is battling with booze, isolated and suffering behind closed doors.
Today, your shout can open the door to life-saving support and social inclusion.
The Big Shout national appeal is a play on the great Australian tradition of not hesitating to shout a mate a beer: a playful concept with serious impact. Throughout the month of February, we’re asking people all around Australia to pour their generosity into a virtual round of $25 to $500: $$$ dollars to fund real support for our mates doing it tough with grog.
But The Even Bigger Shout is something different. This page is for those who have the capacity and the heart to create impact on a scale that will truly shift the dial. It’s for leaders in Big Ag, philanthropy, industry and community who want to step up in a bigger way that will strengthen and support rural Australia for generations to come.
If that’s you ... welcome. Your generosity won't just help, it will save and change lives. With donation tiers from $5,000 to $100,000 (and the option to go even further with a custom amount), your generosity will fuel our projects, people and outreach so we can keep showing up where it matters most: in the lives of isolated Australians who truly need support, connection and a fair go.
We know that big change happens when big‑hearted people (with big budgets) stand together. So, if you know others in your network, your family or your industry who share your values – people who care deeply about rural communities and have the means to make a meaningful difference – please invite them to join you here. And please shout loudly about this campaign or your contribution on Social Media or LinkedIn (don't forget to tag us!), or simply in conversation, so that your leadership will inspire others.
If you’re ready to join the legends who have already donated an even bigger shout, choose your virtual shout from the form. Or, scroll down to hear from our founder, Shan – she’ll tell you why this work matters and how your support can save and transform lives in the bush.


A message from our founder & CEO, Shan
This is a page I've curated for major donors: leaders from Big Ag, philanthropy, industry or community who are committed to backing the bush in a meaningful way through The "Even Bigger" Shout.
The Big Shout will run for the entire month of February with the aim of raising $1 million to extend the reach and impact of our bush charity, Sober in the Country. While most supporters will be invited to shout the dollar equivalent of a 6‑pack, a carton, a keg or a pallet… you legends have access to The Even Bigger Shout, with tiers ranging from $5,000 to $100,000. These are massive, life‑changing, life‑saving levels of generosity.
Whether you're a drinker, non-drinker or somewhere in between, we know that you'll come through for rural men and women who (just like me) need a hand … not another beer in their hand.
The Sober in the Country team – and all the remote Australians we help – are deeply grateful for your support.
Your virtual shout will help us to create and sustain programs, resources and supports – like our online Bush Tribe and our Sober Toolbox. This means your virtual shout can have a lasting, vital impact, directly changing and saving rural lives.
We'd love to feature you on our socials and our leaderboard (with your permission, of course! Donations can be made anonymously). If you're keen, please share your logo and/or a few of your favourite snaps of you or your team by emailing us at [email protected]
This way we can shout loudly about your generosity and showcase the best of the best straight out of the gate! We'd absolutely love you to lead by example and inspire others in the ag industry and beyond to get around this cause.
Those of you who know me well will understand how much your support of this appeal means to me. But you would be staggered at what your generosity means to an entire country demographic who desperately need – and are asking for – the life-saving support you can help fund.
Heartfelt love and appreciation,
Shan (and the entire Sober in the Country team, too!)
xo


A message from our founder & CEO, Shan
This is a page I've curated for major donors: leaders from Big Ag, philanthropy, industry or community who are committed to backing the bush in a meaningful way through The "Even Bigger" Shout.
The Big Shout will run for the entire month of February with the aim of raising $1 million to extend the reach and impact of our bush charity, Sober in the Country. While most supporters will be invited to shout the dollar equivalent of a 6‑pack, a carton, a keg or a pallet… you legends have access to The Even Bigger Shout, with tiers ranging from $5,000 to $100,000. These are massive, life‑changing, life‑saving levels of generosity.
Whether you're a drinker, non-drinker or somewhere in between, we know that you'll come through for rural men and women who (just like me) need a hand … not another beer in their hand.
The Sober in the Country team – and all the remote Australians we help – are deeply grateful for your support.
Your virtual shout will help us to create and sustain programs, resources and supports – like our online Bush Tribe and our Sober Toolbox. This means your virtual shout can have a lasting, vital impact, directly changing and saving rural lives.
We'd love to feature you on our socials and our leaderboard (with your permission, of course! Donations can be made anonymously). If you're keen, please share your logo and/or a few of your favourite snaps of you or your team by emailing us at [email protected]
This way we can shout loudly about your generosity and showcase the best of the best straight out of the gate! We'd absolutely love you to lead by example and inspire others in the ag industry and beyond to get around this cause.
Those of you who know me well will understand how much your support of this appeal means to me. But you would be staggered at what your generosity means to an entire country demographic who desperately need – and are asking for – the life-saving support you can help fund.
Heartfelt love and appreciation,
Shan (and the entire Sober in the Country team, too!)
xo


A message from our founder & CEO, Shan
This is a page I've curated for major donors: leaders from Big Ag, philanthropy, industry or community who are committed to backing the bush in a meaningful way through The "Even Bigger" Shout.
The Big Shout will run for the entire month of February with the aim of raising $1 million to extend the reach and impact of our bush charity, Sober in the Country. While most supporters will be invited to shout the dollar equivalent of a 6‑pack, a carton, a keg or a pallet… you legends have access to The Even Bigger Shout, with tiers ranging from $5,000 to $100,000. These are massive, life‑changing, life‑saving levels of generosity.
Whether you're a drinker, non-drinker or somewhere in between, we know that you'll come through for rural men and women who (just like me) need a hand … not another beer in their hand.
The Sober in the Country team – and all the remote Australians we help – are deeply grateful for your support.
Your virtual shout will help us to create and sustain programs, resources and supports – like our online Bush Tribe and our Sober Toolbox. This means your virtual shout can have a lasting, vital impact, directly changing and saving rural lives.
We'd love to feature you on our socials and our leaderboard (with your permission, of course! Donations can be made anonymously). If you're keen, please share your logo and/or a few of your favourite snaps of you or your team by emailing us at [email protected]
This way we can shout loudly about your generosity and showcase the best of the best straight out of the gate! We'd absolutely love you to lead by example and inspire others in the ag industry and beyond to get around this cause.
Those of you who know me well will understand how much your support of this appeal means to me. But you would be staggered at what your generosity means to an entire country demographic who desperately need – and are asking for – the life-saving support you can help fund.
Heartfelt love and appreciation,
Shan (and the entire Sober in the Country team, too!)
xo


A word from The Big Shout's ambassador, Erik Thomson
A word from The Big Shout's ambassador, Erik Thomson
A word from The Big Shout's ambassador, Erik Thomson



Why your support is needed now
Why your support is needed now
Why your support is needed now
Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.
We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.
Why this campaign matters:
Hidden struggles
Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.
Pressure to drink
As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.
Devastating impacts
Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide, preventable early deaths, safety and more.
Scarce support
Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable.
Failing future leaders in ag
Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag.
And these are just a few of the reasons why your shout is urgently needed.
Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.
We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.
Why this campaign matters:
Hidden struggles
Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.
Pressure to drink
As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.
Devastating impacts
Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide, preventable early deaths, safety and more.
Scarce support
Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable.
Failing future leaders in ag
Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag.
And these are just a few of the reasons why your shout is urgently needed.
Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.
We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.
Why this campaign matters:
Hidden struggles
Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.
Pressure to drink
As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.
Devastating impacts
Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide, preventable early deaths, safety and more.
Scarce support
Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable.
Failing future leaders in ag
Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag.
And these are just a few of the reasons why your shout is urgently needed.
Right now, tens of thousands of rural and remote Australians are struggling with alcohol harm and addiction in isolation with little to no access to the support they need ... leading to depression, social isolation, farm accidents, suicide, preventable early deaths and other devastating outcomes.
We can't do this life-saving work without you. Every donation, big or small will have a huge impact.
Join The Big Shout – or in your case, The Even Bigger Shout – and together we can "shout" our mates a chance for a better life.
Why this campaign matters:
Hidden struggles
Many of our rural friends, colleagues or family are fighting often invisible battles with alcohol harm or addiction behind closed doors. They're suffering every day – as are their loved ones – and chances are, you wouldn't even know.
Pressure to drink
As you know, our national identity and "bush pride" are often directly linked to grog. While that's all well and good for those who can pull up after a few, our national survey confirmed a staggering 96% of remote Australians who chose to say "no thanks" or "not today" to booze faced severe pressure, bullying and unrelenting familiar lines like "what's wrong with you" or "just one won't hurt you!". And while the intention of this is often camaraderie or jest, it's impact can be devastating.
Devastating impacts
Alcohol harm and addiction are directly linked to all the "big ticket" issues that most severely impact our communities, including farm accidents, depression, bullying, domestic violence, suicide, preventable early deaths, safety and more.
Scarce support
Country Australians are 150% more likely to experience harm from alcohol, yet only 17% get the help they need. We have to do better. Access to appropriate support is scarce for remote Australians – often literally impossible to access due to geographic isolation, being city-centric, and/or being unaffordable.
Failing future leaders in ag
Many young people entering the ag arena have shared concerns with us over the past decade about toxic or unsafe workplaces and cultures. For example, they've shared that they’ve walked away from promising futures because of bullying around booze to ‘fit in’. Without the #OK2SAYNO (to booze) message and framework of mateship, respect and choice – to ensure that everyone is catered for and included, without qualification – organisations will struggle to attract and retain young future leaders in ag.
And these are just a few of the reasons why your shout is urgently needed.
Frequently asked questions
Frequently asked questions
Frequently asked questions
Yes. All donations to Sober in the Country are tax deductible - including any "shout" you make as part of this fundraising campaign.
We are a nationally recognised charity, endorsed with Deductible Gift Recipient (DGR1) status.
DGR1 status is a stamp of approval from the Australian Taxation Office that verifies that your donations will go directly into programs and services that serve the public good, supporting rural Australians impacted by alcohol harm.
Yes. Not only are we a nationally recognised charity, we have Deductible Gift Recipient (DGR1) status meaning not only are your donations to us tax deductible, you can also be reassured that any funds donated will go directly to programs and services that support the public good.
We are committed to ensuring your donation stays in the bush and will the greatest impact for rural Australians affected by alcohol harm.
All our team live and work in rural Australia. And all your donations will amplify our reach and impact, whether that's by directly funding our programs and services (like our #OK2SAYNO movement and #OK2SAYNO workshops), helping us create resources like our Sober Toolbox, helping us train more Bush Tribe moderators, helping us film and share more stories of hope, helping us train more speakers and ambassadors, and growing our team to expand our capacity and reach even more rural Australians each year. No matter where we apply it, every dollar you donate will help change and save the lives of rural Australians living with alcohol harm.
Our purpose also includes increasing awareness of alcohol harm in the bush, advocacy, and peer-to-peer support (via our online Bush Tribe). However, our absolute priority and aim is to ensure those in need get to support as soon as possible. That's why we partner with and advocate for programs run by larger organisations who have government funding, staff, and the capacity needed for service provision, counselling, and more – like bringing free bush Telehealth detoxes to isolated Australians.
All of this is listed on our website under our Support and Resources pages. And you can find out more about your donation in action on our Donate page and under Your Donation in Action on this page.
You can make your donation using the form on this page using a credit or debit card – including Visa and Mastercard – via our secure Stripe payment portal. We also offer PayPal and Google Pay. And you can pay via direct debit if you prefer.
On certain devices that have a credit card already linked to an Apple wallet, you may be able to pay via Apple Pay; however, Apple Pay is not available on most computers, phones and other devices.
Simply visit our Donate page.
There are also other ways you can show your support – and you'll find them on our Get Involved page and our #OK2SAYNO page as well
Thank you! We only exist because of donations like yours.
Please note: We are a charity with Deductible Gift Recipient 1 (DGR1) status, which means any donations you make to Sober in Country are tax deductible and you can be assured the funds will go directly to funding programs for the public good.
Absolutely! We'd love you to. Thank you.
Ongoing donations are one of the best ways to help us continue to support our rural mates. Simply choose the "Monthly Donation" option on the form at the top of this page or on our Donate page.
If you're new here, it's super important you understand we are a charity that offers advocacy, education and peer support only. We are not a program or a service provider. We aren't a replacement for clinical, medical, or professional support, and we are not a counselling services.
But we work hard to align with and recommend organisations who share our values. So if you head to our “Need Support” button top right of every page, you’ll find the contact details for urgent and non-urgent support from organisations that offer services including free phone or text counselling, supported clinical bush telehealth detoxes, counselling, sober coaching and more. And in our various Support and Resources pages you can find in our menu, you can find out more about joining our Bush Tribe, access a range of resources, and recommended external organisations that can provide you with the support you are seeking.
Sober in the Country's current focus is our broad-scale advocacy and education as well as continuing to keep peer-support in place via our Bush Tribe for those fighting addiction in isolation. In time, and with funding, we aim to create a Family and Friends peer online network.
The great news is that there are already excellent resources and online anonymous support options available for friends and family worried about a loved one affected by alcohol harm. Click on our Need Support button at the top of the page or head to our Support for Family and Friends page where you'll find links to support organisations and resources that can help you.
We have a great range of merchandise, from trucker caps to tanks, tees and winter sleeves.
Just visit our online store here.
PLEASE send us your merch photos to share or tag us in your posts wearing our merch! We love nothing more!
NOTE: what we have in stock is what is on the website. If you're chasing something you've seen online and it's not there, it's sold out, sorry.
Just visit our Approved content for hosts & media page where you will find a media content kit or head down to the bottom of the website in our footer where you'll find a link to contact us.
Yes. All donations to Sober in the Country are tax deductible - including any "shout" you make as part of this fundraising campaign.
We are a nationally recognised charity, endorsed with Deductible Gift Recipient (DGR1) status.
DGR1 status is a stamp of approval from the Australian Taxation Office that verifies that your donations will go directly into programs and services that serve the public good, supporting rural Australians impacted by alcohol harm.
Yes. Not only are we a nationally recognised charity, we have Deductible Gift Recipient (DGR1) status meaning not only are your donations to us tax deductible, you can also be reassured that any funds donated will go directly to programs and services that support the public good.
We are committed to ensuring your donation stays in the bush and will the greatest impact for rural Australians affected by alcohol harm.
All our team live and work in rural Australia. And all your donations will amplify our reach and impact, whether that's by directly funding our programs and services (like our #OK2SAYNO movement and #OK2SAYNO workshops), helping us create resources like our Sober Toolbox, helping us train more Bush Tribe moderators, helping us film and share more stories of hope, helping us train more speakers and ambassadors, and growing our team to expand our capacity and reach even more rural Australians each year. No matter where we apply it, every dollar you donate will help change and save the lives of rural Australians living with alcohol harm.
Our purpose also includes increasing awareness of alcohol harm in the bush, advocacy, and peer-to-peer support (via our online Bush Tribe). However, our absolute priority and aim is to ensure those in need get to support as soon as possible. That's why we partner with and advocate for programs run by larger organisations who have government funding, staff, and the capacity needed for service provision, counselling, and more – like bringing free bush Telehealth detoxes to isolated Australians.
All of this is listed on our website under our Support and Resources pages. And you can find out more about your donation in action on our Donate page and under Your Donation in Action on this page.
You can make your donation using the form on this page using a credit or debit card – including Visa and Mastercard – via our secure Stripe payment portal. We also offer PayPal and Google Pay. And you can pay via direct debit if you prefer.
On certain devices that have a credit card already linked to an Apple wallet, you may be able to pay via Apple Pay; however, Apple Pay is not available on most computers, phones and other devices.
Simply visit our Donate page.
There are also other ways you can show your support – and you'll find them on our Get Involved page and our #OK2SAYNO page as well
Thank you! We only exist because of donations like yours.
Please note: We are a charity with Deductible Gift Recipient 1 (DGR1) status, which means any donations you make to Sober in Country are tax deductible and you can be assured the funds will go directly to funding programs for the public good.
Absolutely! We'd love you to. Thank you.
Ongoing donations are one of the best ways to help us continue to support our rural mates. Simply choose the "Monthly Donation" option on the form at the top of this page or on our Donate page.
If you're new here, it's super important you understand we are a charity that offers advocacy, education and peer support only. We are not a program or a service provider. We aren't a replacement for clinical, medical, or professional support, and we are not a counselling services.
But we work hard to align with and recommend organisations who share our values. So if you head to our “Need Support” button top right of every page, you’ll find the contact details for urgent and non-urgent support from organisations that offer services including free phone or text counselling, supported clinical bush telehealth detoxes, counselling, sober coaching and more. And in our various Support and Resources pages you can find in our menu, you can find out more about joining our Bush Tribe, access a range of resources, and recommended external organisations that can provide you with the support you are seeking.
Sober in the Country's current focus is our broad-scale advocacy and education as well as continuing to keep peer-support in place via our Bush Tribe for those fighting addiction in isolation. In time, and with funding, we aim to create a Family and Friends peer online network.
The great news is that there are already excellent resources and online anonymous support options available for friends and family worried about a loved one affected by alcohol harm. Click on our Need Support button at the top of the page or head to our Support for Family and Friends page where you'll find links to support organisations and resources that can help you.
We have a great range of merchandise, from trucker caps to tanks, tees and winter sleeves.
Just visit our online store here.
PLEASE send us your merch photos to share or tag us in your posts wearing our merch! We love nothing more!
NOTE: what we have in stock is what is on the website. If you're chasing something you've seen online and it's not there, it's sold out, sorry.
Just visit our Approved content for hosts & media page where you will find a media content kit or head down to the bottom of the website in our footer where you'll find a link to contact us.
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